SEO for Federal Agencies
Search engine optimization is being mandated by the U.S. Senate and coming to a federal agency website near you? Required-by-law search engine optimization is getting closer and closer. Website accessibility and government search engine optimization isn’t new, and this post covers the pathway to required SEO.
Section 508 of the Rehabilitation Act mandated that federal agencies maintain their websites in a fashion that made them accessible to people with disabilities. In most cases, the mandate and subsequent information on how to create an accessible website should have brought the text-heavy government websites into the tops of the search engine ranks for relevant searches. But being text-heavy isn’t optimizing a site for search engines and users. Continue Reading…
Blog Search Engine Optimization Strategy Questions
At work, we often work on the search engine optimization of corporate and organization websites. Usually, the main domain name isn’t ranking as well for keyphrases as it should be, and we can help. Though developing a blog is determined on a case-by-case basis, it may not come up as part of the initial SEO strategy, it sometimes comes along the lines of the social media strategy for the client.
Blog search engine optimization is important to integrate into a social media and an SEO strategy, and having ultimate goals on what you’d like your blog to rank for aside from your corporate pages is crucial in that integration.
On this blog, I unfortunately post most of the time “on-the-go.” Even when posts are planned out, I write without much editing. And I write the way I speak, for the most part. That means I’m fairly conversational, maybe a bit formal at times, and rarely thinking about keyphrases that would be good to incorporate.
As this blog becomes more popular, I’d like to help it along with more organic traffic as I do with any client.
In developing my strategy, here are some questions I will be answering:
1. What do I like to write about?
2. What receives the most eyeballs and publicity for the blog?
3. What am I currently ranking on?
4. How can I exploit gaps in the online marketing field? (Will I ever rank for “online marketing”? or SEO?) Not likely anytime soon because of the competition.
5. What are people searching for?
6. How can I best tie my blog posts here with the blog posts I do for work?
Look back at my previous post on blog improvement tips to help with your blog search engine optimization strategy.
Geotargeted and Local Search: Engagement Chatter
When dealing with national and international clients, who can and do sell their services around the world, it is incredibly easy to discount the value of geotargeted and local search. In my latest post on RBD Rodeo, I talk about geotargeted and local search from a user’s perspective. While I do offer four takeaways at the end, I found it useful to think from the perspective of a purchaser, which I might have been. (Read the post to find out what actually happened.)
As I continue on my path to a wedding day, I am sure the local search capabilities of Google (my search engine of choice) will become more and more helpful as I look for locations that can hold a reception, perhaps caterers and florists, bands, DJs, musicians, photographers, videographers, and probably a dozen other things we haven’t made up our mind on and will need for our celebration. If you’d like to hear more about geotargeted search, let me know in the comments. I should have more geotargeted thoughts on both blogs in the near future if it’s something you’d want to hear.
