Review Your Ad Placements.
I wrote in a previous post about Facebook ad targeting, and how I believed a handful of advertisers were focusing their ads on individuals with “engaged” as their status because of the wedding-related sites that were advertising which I had not previously seen ads for.
Today, I would like to remind everyone to check their search query placement report in Google’s AdWords program, as you never really know where your ads are showing unless you check! Why the reminder? Because a well-targeted(?) ad came into one of my Gmail accounts. I was perusing the spam folder for anything I might have missed recently, and at the top is the following ad:
Now perhaps a recipe site doesn’t much care that they’re showing up for “spam” in my spam folder. They may even like that. It certainly got my attention and gave me a chuckle. But still, do you know where your ads are showing?
