Who is Jane Hambleton?
Prior to January 8, 2008, a blog search on Google would not have yielded any non-spam results for Jane Hambleton. In the three days since then, she’s had 400 or more blog posts that address her directly.
The Google News results are similar. Nothing notable at all prior to January 8, 2008. Since then, over 150 articles have been written about her.
How’d it all start? Jane Hambleton, first described as a disc jockey in local papers, and later self-described on national television as a copywriter, Jane wrote less than 50 words to sell a car she had in her possession.
The ad read as follows:
OLDS 1999 Intrigue. Totally uncool parents who obviously don’t love teenage son, selling his car. Only driven for three weeks before snoopy mom who needs to get a life found booze under front seat. $3,700/offer. Call meanest mom on the planet.
And where did she advertise these words? Not on a billboard, not as part of a massive marketing campaign, and not exclaimed over loud speakers to a large live audience. Ms. Hambleton posted a classified ad in the Des Moines Register newspaper.
If good copywriting isn’t part of your marketing mix, it certainly should be. Just look at the results!
