Facebook Flyers Make Room for Facebook Targeting.
When I first experimented as an advertiser with Facebook Flyers, I could purchase impressions for a flat fee and target it to a university. At least, that’s how I remember it going. As a Facebook user, I saw a slew of generic ads for affiliate programs and university apparel, amongst those that I remember showing up in the era of Facebook Flyers.
Now, Facebook ads can be targeted based on all sorts of things: location, gender, keywords, education status, workplace, political view, and relationship status.
Prior to Facebook Flyers being turned off, I was still receiving ads that said, “Single?” Even after, I’m still getting ads for dating sites, though fewer of them.
The following advertisers I assume are doing a good job and are targeting their ads to my marital status as “engaged”:
March 17th, 2008 at 11:42 am
[...] wrote in a previous post about Facebook ad targeting, and how I believed a handful of advertisers were focusing their ads on individuals with [...]