Holiday E-Commerce Marketing Roundup
Tips, Steps, and Best Practices to Improve Your E-Commerce Holiday Sales
In September, Taming the Beast covered what it takes to have your customer service ready for the holiday season.
Offer discounts, increase server capacity, learn from your competitors, and bundle products are just some of the 25 E-Commerce Holiday Tips for Your Website.
Check out the step-by-step synopsis and critique of Network Solution’s 7 Steps to Improve Your Online Holiday Sales Whitepaper in Improving eCommerce Holiday Sales Whitepaper Is Really A Best Practices List.
Search Engine Optimization for the Holidays
Make sure you’re getting the basics of SEO right with 25 eCommerce SEO Tips.
Don’t forget that the keywords that drive traffic to your site on a regular basis may not be the same keywords that can drive traffic around the holidays and that you can find out when keywords are searched during the year, with Rebecca’s Plan for the Holidays Nice and Early By Analyzing Search Trends.
And in the event your on-page SEO is top-notch already, you should definitely work on these 9 Linkbuilding Tips for Ecommerce Websites.
How E-Commerce Sites Can Embrace Social Media
There are answers to questions about how e-commerce sites can reach social media users, and which social media sites to target in the Practical eCommerce Interview: Ecommerce Implications From Social Media.
And whether you’ve started blogging for your e-commerce site or not, you’re sure to find tips and tricks in this monster list of ECOMMERCE BLOGS: 75+ Community Sites of the Top Online Retailers.
Pay-Per-Click Preparation for the Holidays
Just like this post probably comes too late in the holiday season to implement everything, regarding your ppc campaigns, you should have fleshed out your keywords, developed holiday ad copy, and focused on the buying cycle. Check out Holiday PPC Preparation: You should have started yesterday for suggestions on writing ad copy for holiday shoppers.
Mistakes can effect the performance of your PPC campaigns. Just check out this post on E-Commerce PPC Campaign Metrics with stats to prove the point!
Google Analytics Tracking E-Commerce Sales
Google Analytics can do a whole lot of things, and sometimes, a nice soul will go step-by-step to help you get your reports to Match Specific Transactions to Specific Keywords.
Shopping Cart Usability
I’ve argued that SEO is more than just on-page and off-page optimization, but includes driving visitors through a funnel. Usability and conversion really needs to be considered a part of SEO. Until it is, you might enjoy the eMarketer graphs on conversion rates and this post that says, “Your Ecommerce site ranks, but boy does it suck.”
And when you’ve been shocked into realizing your site can convert at a higher rate, you’ll be well served to check out eCommerce & Shopping Cart Usability: 21 Best Practices
November 16th, 2007 at 4:38 pm
Hi Jacob,
Thanks for mentioning two of our articles in your roundup! We really appreciate the support and link love. Looks like you have gathered quite a few great resources for marketers this holiday season. Specifically, I liked the Palmer Marketing SEO tips, that was a good read.
My favorite holiday preparation paper this year so far has been the MarketLive, Ten Tactics for 10% in Ten Weeks: The E-Holiday Countdown Calendar…
http://www.marketlive.com/category/ecommerce+library/eretailers+network.do
Keep up the good work!
eCopt
November 17th, 2007 at 12:57 am
Thanks eCopt. I just downloaded the MarketLive piece, and it looks like far more than just 10 tactics, especially with the tenth tactic having 10 measurements.
I will definitely have to read it a second time to make sure I am getting everything out of the document.
Thank you for pointing out the resource. For other readers, this report appears in the comments of “Improving eCommerce Holiday Sales Whitepaper Is Really A Best Practices List.”
http://www.ecommerceoptimization.com/articles/improving-ecommerce-holiday-sales-whitepaper-is-really-a-general-best-practice-list/
November 17th, 2007 at 1:50 pm
[...] next author to thank is Jacob Wolfsheimer, author at WolfTrust, an Online marketing [...]