Blog Search Engine Optimization Strategy Questions
At work, we often work on the search engine optimization of corporate and organization websites. Usually, the main domain name isn’t ranking as well for keyphrases as it should be, and we can help. Though developing a blog is determined on a case-by-case basis, it may not come up as part of the initial SEO strategy, it sometimes comes along the lines of the social media strategy for the client.
Blog search engine optimization is important to integrate into a social media and an SEO strategy, and having ultimate goals on what you’d like your blog to rank for aside from your corporate pages is crucial in that integration.
On this blog, I unfortunately post most of the time “on-the-go.” Even when posts are planned out, I write without much editing. And I write the way I speak, for the most part. That means I’m fairly conversational, maybe a bit formal at times, and rarely thinking about keyphrases that would be good to incorporate.
As this blog becomes more popular, I’d like to help it along with more organic traffic as I do with any client.
In developing my strategy, here are some questions I will be answering:
1. What do I like to write about?
2. What receives the most eyeballs and publicity for the blog?
3. What am I currently ranking on?
4. How can I exploit gaps in the online marketing field? (Will I ever rank for “online marketing”? or SEO?) Not likely anytime soon because of the competition.
5. What are people searching for?
6. How can I best tie my blog posts here with the blog posts I do for work?
Look back at my previous post on blog improvement tips to help with your blog search engine optimization strategy.
