Geotargeted and Local Search: Engagement Chatter
When dealing with national and international clients, who can and do sell their services around the world, it is incredibly easy to discount the value of geotargeted and local search. In my latest post on RBD Rodeo, I talk about geotargeted and local search from a user’s perspective. While I do offer four takeaways at the end, I found it useful to think from the perspective of a purchaser, which I might have been. (Read the post to find out what actually happened.)
As I continue on my path to a wedding day, I am sure the local search capabilities of Google (my search engine of choice) will become more and more helpful as I look for locations that can hold a reception, perhaps caterers and florists, bands, DJs, musicians, photographers, videographers, and probably a dozen other things we haven’t made up our mind on and will need for our celebration. If you’d like to hear more about geotargeted search, let me know in the comments. I should have more geotargeted thoughts on both blogs in the near future if it’s something you’d want to hear.
October 4th, 2007 at 9:02 pm
That’s actually a pretty good thought - think from a user perspective. I’m working on just that kind of thing with a client right now. They have reach in the US, Canada and AU right now and the next steps for them it to localize. It’s for sure the wave of the future, would love to hear more about doing it right.