Why Internet Marketing is like a Treasure Hunt.
Instant results, instant gratification, instant riches. This is the promise of the thousands of internet marketing products out there in the “make money online” niche.
And each minute, another person is purchasing the latest product, right before the price goes up. The latest product, which inevitably is going to change the way we do internet marketing. If you don’t purchase instantly, you are going to get left in the dust while early adopters make all of the money. And then, even of those people who DO get in at this limited-time price, aren’t going to do anything with the information, so YOU, who is going to ACT on this information, stands to gain the most.
Each of these products is a little path. These products, sometimes quite literally little (7 pages), wind intricately from subject to subject, sometimes saying nothing and somehow leading somewhere, and some true gems extensive and packed with information. But unfortunately, these intricate paths may have unmarked detours, blockages, and obstacles.
Saying nothing, or perhaps saying everything, these products are a map to gold. Is the treasure at the end of this product? Or at the end of the next one? Internet marketing is like a treasure hunt because the treasure may or may not actually be at the end, depending on whether you believe in it all.
Maps are good for the believers, but for these customers to truly succeed, they need the process! I can scream from the rooftops that you need to do keyword research, create a product, and sell it, and even tell you how I’ve done it, but even the how usually isn’t clear enough to get a person to act and achieve success.
The process needs to be revealed. The process needs to be flexible enough for personal modifications. And the process needs to guide a person through to profits! Treasure hunt maps, at their best, are a great start, but the best internet marketers are the guides that can help produce results.
September 27th, 2007 at 9:51 am
Great post Jacob, and absolutely true. The process must be documented, yet flexible enough for personal and situational factors. There is much to be gained by standardizing, and continually improving upon a process.