Michael Vick, Atlanta Falcons, NFL, and Reputation Management
Michael Vick, star NFL quarterback of the Atlanta Falcons, was indicted by a grand jury and later plead not guilty to federal dog fighting charges. His opponents are vocal, and are actually grabbing up PPC ads urging for his removal from the Atlanta Falcons team and suspension from the National Football League (NFL). This has quickly become a very interesting reputation management case, for all of the parties I’ve mentioned above, and also for Nike, who has signed an endorsement contract with Michael Vick. This is likely just warming up, and vocal protests are going to escalate the issue even further.
Michael Vick’s reputation, regardless of how this ends, will be tarnished forever online. Over time, search results discussing the dog fighting charges may drop from the top of the SERPs for his name, but without a positive, proactive search engine reputation management campaign, he could be feeling the effect even if things end in his favor.
As for the Atlanta Falcons, the NFL, and Nike, I think they’ll all get over this fairly quickly, at least in relation to Mr. Vick. I’m excited to watch how things pan out.
July 27th, 2007 at 5:34 pm
This guy took this in a different direction…says that we’re all (most of us, at least) guilty of the same kind of conspiracy Vick is. I can’t say I totally disagree. Creepy. http://www.unboundedition.com/content/view/1676/50/
July 28th, 2007 at 10:52 am
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