Yahoo Publisher’s Network.
I had heard that getting into the Yahoo Publisher’s Network (YPN) beta was difficult and that it could take months to hear a response. I applied and was accepted within a few days or a week at most. 
I’m using BlogSpot for one of my blogs, and was weary about changing from AdSense to YPN, so thought I’d rotate them. Unfortunately, I can’t figure out how to do that on BlogSpot because there isn’t enough control. So, when AdSense mysteriously started showing Public Service Announcements or no ads at all, I decided to just take the leap and switch that one blog to entirely YPN ads.
It looks disappointing, but also promising. I have three ad units on the website in question. With AdSense, this would show a maximum of 11 separate, individual ads. With YPN, about 9 of them are the same, repeating themselves at various places on the website, and only one or two of them seem to be contextually matched to the content. As a result, not many people are going to be clicking on the ads.
It’s been up only a handful of hours, but the earnings per click are many times the earnings per click of AdSense. I suspect if I receive only 25% of the clicks I received with AdSense, that my earnings will still be higher with YPN. I’m probably going to keep YPN up for just this week, but we’ll see, the money may be hard to pass up.
Update: It hasn’t even been a full day, and I’m having my second highest earnings day ever.
Update II: It was my best day ever, and only my second day ever with double digit earnings.
CTR and Earnings Per Click - November vs. October.
Today, I officially reached the same number of clicks on AdSense as I had in the month of October. Eight days short of the end of November, and I’ve had the same number of clicks as October. My click through rate has definitely gone up, because my traffic has remained mostly steady throughout all of October and November. What’s interesting, though, is that my earnings on those clicks is not what my earnings per click was in October. If it was, I’d have the same amount of earnings right now as I did in all of October. Unfortunately, I’m about $6 short of that mark.
But at least I have eight more days to make up that $6 and most likely a good bit more than that.
